Hype Burger
Barcelona.
Hype Burger
FOOH
2024
For the launch of Hype Burger in Barcelona, we created a bold and disruptive campaign that merged the brand’s identity with some of the city’s most iconic landmarks.At Casa Batlló, we turned its signature balconies into embedded burgers, seamlessly blending Hype Burger’s aesthetic with Gaudí’s architecture. At Sagrada Familia, we took the concept even further: a giant burger falling from the sky and getting stuck in one of its towers, delivering an unforgettable visual statement.
To achieve a hyperrealistic effect, we traveled to Barcelona to capture high-quality footage and digitally recreated both landmarks. Integrating the 3D elements required precise VFX work and advanced motion tracking, ensuring seamless interaction with the real architecture.
Months later, we pushed the concept even further, creating a new version where the Sagrada Familia was completely transformed into a structure made entirely of Hype burgers, amplifying the campaign’s bold and playful nature.
Hype Burger didn’t just arrive in Barcelona, it did so in a way no one could ignore.
Hype BurgerBarcelona.
Hype Burger
FOOH
2024
For the launch of Hype Burger in Barcelona, we created a bold and disruptive campaign that merged the brand’s identity with some of the city’s most iconic landmarks.At Casa Batlló, we turned its signature balconies into embedded burgers, seamlessly blending Hype Burger’s aesthetic with Gaudí’s architecture. At Sagrada Familia, we took the concept even further: a giant burger falling from the sky and getting stuck in one of its towers, delivering an unforgettable visual statement.
To achieve a hyperrealistic effect, we traveled to Barcelona to capture high-quality footage and digitally recreated both landmarks. Integrating the 3D elements required precise VFX work and advanced motion tracking, ensuring seamless interaction with the real architecture.
Months later, we pushed the concept even further, creating a new version where the Sagrada Familia was completely transformed into a structure made entirely of Hype burgers, amplifying the campaign’s bold and playful nature.
Hype Burger didn’t just arrive in Barcelona—it did so in a way no one could ignore.
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