Hype Meal.
Hype Burger
Modeling & Animation
2025
Hype Meal was a playful project developed for Hype Burger, centered around a collection of
collectible toy charms released alongside a special menu. Though the menu was ironically
“kid-styled,” it was designed for adults, who received one of these characters with their order.
Starting from simple illustration concepts, we brought each mascot to life by modeling them in 3D and collaborating directly with the factory to produce the physical toys. In addition, we created fun and dynamic animations to introduce the characters, connecting them to Hype Burger’s iconic range of burgers. The result is a project that seamlessly blended design, production, and digital storytelling into a tangible experience for the brand’s community.
Hype Meal.
Hype Burger
Modeling & Animation
2025
“kid-styled,” it was designed for adults, who received one of these characters with their order. Starting from simple illustration concepts, we brought each mascot to life by modeling them in 3D
and collaborating directly with the factory to produce the physical toys. In addition, we created fun and dynamic animations to introduce the characters, connecting them to Hype Burger’s iconic
range of burgers. The result is a project that seamlessly blended design, production, and digital storytelling into a tangible experience for the brand’s community.
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