Innuro
3D visualization for textile printing, automation and consumables.
Innuro needed imagery for a new website covering textile printing systems, automation equipment and consumables. The brief combined landing-page images with product views and technical representations that would help customers understand the range and its different configurations.
I developed the visual approach and produced the 3D imagery, from preparing and adapting models to building scenes and delivering the final renders.
Automation
The brief was to present the equipment as a production line: DTI printing, cutting, robotic heat pressing, then folding and bagging. The opening image brings these stages into one layout. Individual renders give each machine and its available variants a clear place in the product catalogue.
Robotic heat press · Eight-platen version
Three configurations, one modular system
The folding system can be ordered with folding alone, folding and bagging, or all three modules including labelling. Showing each configuration was a specific requirement: customers needed to see exactly which equipment each option includes.
Wireframes were requested alongside the finished product images to show the machines’ structure. Here, the six-platen robotic press is shown in both representations. Together with the eight-platen model above, the images explain the two versions Innuro offers and reveal their mechanical complexity.
DTI printing systems
The DTI brief combined a new lead image for the six-head machine with an adaptation of the model to the four-head version, respecting its dimensions and design differences. Full views and close-ups were developed to combine visual impact with a clear, recognisable presentation of the equipment.
Consumables
Ink, film and powder needed their own category images. The brief called for realistic packaging, accurate labels and a clear distinction between product families. I prepared the assets and compositions using the supplied packaging and labels as reference, producing both group images and individual product views.
Print Partner Center
For Print Partner Center, the aim was to communicate a worldwide community of connected production centres. The image represents that global network.
I used geographical data from a spreadsheet to generate a mesh in Blender and build the representation around a globe. This brought data-driven geometry into the same commission as the product visualization.
Created for the new Innuro website
The delivery brought together landing images, product configurations and technical views for the different sections of the website. Each type of image addresses a different question: how the line fits together, what a machine includes and which version is available.