Matadero is a digital fashion experiment that merges real footage with virtual couture. Shot at Matadero Madrid, the project introduces a hyper-stylized 3D character into the urban environment, creating a surreal contrast between physical space and digital presence. The piece culminates in an acid twist: the Divergente Studio logo crashes down, crushing the character beneath it. Both playful and ironic, the animation reflects on authorship, spectacle, and the fragile boundary between creation and destruction in digital art.
Matadero. Divergente Studio
Digital Fashion 2025
Matadero is a digital fashion experiment that merges real footage with virtual couture. Shot at Matadero Madrid, the project introduces a hyper-stylized 3D character into the urban environment, creating a surreal contrast between physical space and digital presence. The piece culminates in an acid twist: the Divergente Studio logo crashes down, crushing the character beneath it. Both playful and ironic, the animation reflects on authorship, spectacle, and the fragile boundary between creation and destruction in digital art.
NEXT PROJECT
Innovation starts with a conversation
sergio@divergente.studio