Milf Cherries.
M***shakes
Modelling, Animation & FOOH
2023
For the launch of Milfshakes’ iconic Milf Cherries sneaker, we developed a hyper-realistic Fake Out-Of-Home (FOOH) animation for the digital billboards at Callao, one of Madrid’s busiest and most iconic areas. The CGI visuals were so convincing that people believed the sneaker was truly being advertised there, even asking about the exact time of projection—despite the animation never physically appearing on the screens.Through advanced photogrammetry, we scanned and remodeled the sneaker in 3D, achieving a flawless, realistic finish. This one-of-a-kind handmade bootleg sneaker became highly coveted due to its exclusivity and unique design.
Its launch turned into a significant cultural phenomenon, drawing over 50,000 participants in an innovative raffle system led by Nil Ojeda and his team. This event elevated the sneaker beyond a product launch, becoming a cultural moment and positioning Milfshakes as an influential brand within the underground sneaker scene.
Milf Cherries.
M***shakes
Modelling, Animation & FOOH
2023
For the launch of Milfshakes’ iconic Milf Cherries sneaker, we developed a hyper-realistic Fake Out-Of-Home (FOOH) animation for the digital billboards at Callao, one of Madrid’s busiest and most iconic areas. The CGI visuals were so convincing that people believed the sneaker was truly being advertised there, even asking about the exact time of projection—despite the animation never physically appearing on the screens.Through advanced photogrammetry, we scanned and remodeled the sneaker in 3D, achieving a flawless, realistic finish. This one-of-a-kind handmade bootleg sneaker became highly coveted due to its exclusivity and unique design.
Its launch turned into a significant cultural phenomenon, drawing over 50,000 participants in an innovative raffle system led by Nil Ojeda and his team. This event elevated the sneaker beyond a product launch, becoming a cultural moment and positioning Milfshakes as an influential brand within the underground sneaker scene.
NEXT PROJECT