Back to school.
Oxford
FOOH
2024
For the Back to School campaign of the renowned stationery brand Oxford, we created an original digital marketing action through multiple Fake Out-Of-Home videos, featuring local influencers from Bilbao and Madrid.The creative concept revolved around surprise: influencers discovered Oxford’s new backpack digitally integrated into famous landmarks across their cities, as if it were genuinely there. To achieve this, we digitally recreated the real product in detailed 3D, employing advanced modeling, lighting, and VFX compositing techniques to seamlessly integrate the backpacks into each scene.
The campaign captured genuine, spontaneous reactions from the influencers, enhancing the authenticity and playful vibe. The result was a visually rich, engaging experience that sparked conversations online, strengthening Oxford’s youthful and innovative brand identity during their most significant annual campaign.
Back to school.
Oxford
FOOH
2024
For the Back to School campaign of the renowned stationery brand Oxford, we created an original digital marketing action through multiple Fake Out-Of-Home videos, featuring local influencers from Bilbao and Madrid.The creative concept revolved around surprise: influencers discovered Oxford’s new backpack digitally integrated into famous landmarks across their cities, as if it were genuinely there. To achieve this, we digitally recreated the real product in detailed 3D, employing advanced modeling, lighting, and VFX compositing techniques to seamlessly integrate the backpacks into each scene.
The campaign captured genuine, spontaneous reactions from the influencers, enhancing the authenticity and playful vibe. The result was a visually rich, engaging experience that sparked conversations online, strengthening Oxford’s youthful and innovative brand identity during their most significant annual campaign.
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