FW22 Lightfast Collection.
Parfois
Visual Experiences
2022
To launch the Parfois Lightfast FW22 collection, we created immersive digital videoloops depicting a custom-built futuristic city. These visuals, developed using Unreal Engine, served as a dynamic backdrop on a giant LED screen behind the model and the hero car during filming.Leveraging the real-time capabilities of Unreal Engine, we made instant adjustments to lighting, atmosphere, and visual details on set, seamlessly blending the virtual content with the live shoot environment. Our team meticulously crafted this digital cityscape from scratch, achieving cinematic quality and effectively merging digital technology with traditional production techniques.
The result was a visually captivating campaign piece, demonstrating how cutting-edge real-time technology can significantly elevate advertising visuals and offer unmatched creative flexibility on set.
FW22 Lightfast Collection.
Parfois
Visual Experiences
2022
To launch the Parfois Lightfast FW22 collection, we created immersive digital videoloops depicting a custom-built futuristic city. These visuals, developed using Unreal Engine, served as a dynamic backdrop on a giant LED screen behind the model and the hero car during filming.Leveraging the real-time capabilities of Unreal Engine, we made instant adjustments to lighting, atmosphere, and visual details on set, seamlessly blending the virtual content with the live shoot environment. Our team meticulously crafted this digital cityscape from scratch, achieving cinematic quality and effectively merging digital technology with traditional production techniques.
The result was a visually captivating campaign piece, demonstrating how cutting-edge real-time technology can significantly elevate advertising visuals and offer unmatched creative flexibility on set.
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