SS24 Bag.
Parfois
Modelling & Animation
2024
To announce the launch of the new Summer 2024 handbag from Parfois, we developed a playful and visually captivating FOOH campaign.After digitally scanning and recreating the bag in precise detail, we collaborated on an imaginative and summery narrative: transforming the bag into a giant, eye-catching object, wheeled effortlessly through a warm, beachy, and tropical setting. The animation leveraged vibrant summer tones, sunlit visuals, and meticulous 3D modeling, capturing the joyful, carefree spirit of the summer season.
This resulted in a visually engaging campaign that perfectly encapsulated the brand’s vibrant style and reinforced its fresh and fashionable summer identity.
SS24 Bag.
Parfois
Modelling & Animation
2024
To announce the launch of the new Summer 2024 handbag from Parfois, we developed a playful and visually captivating FOOH campaign.After digitally scanning and recreating the bag in precise detail, we collaborated on an imaginative and summery narrative: transforming the bag into a giant, eye-catching object, wheeled effortlessly through a warm, beachy, and tropical setting. The animation leveraged vibrant summer tones, sunlit visuals, and meticulous 3D modeling, capturing the joyful, carefree spirit of the summer season.
This resulted in a visually engaging campaign that perfectly encapsulated the brand’s vibrant style and reinforced its fresh and fashionable summer identity.
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