Casanova.
Recycled J
FOOH
2023
To promote Casanova, Recycled J’s most personal and romantic album, we designed a series of Fake Out-Of-Home (FOOH) visuals that turned Madrid into a poetic landscape. Inspired by the album’s aesthetics and concept, we digitally filled the city’s most iconic landmarks with roses, symbolizing the romance and nostalgia embedded in the artist’s music.Using advanced VFX and 3D integration techniques, we seamlessly blended these floral elements into the urban environment, creating a hyper-realistic effect that made it seem as if Madrid had bloomed overnight. Designed to go viral on social media, the campaign visually and emotionally connected with the audience, enhancing the immersive experience of the album’s release.
This project not only served as a teaser for the album but also reinforced Casanova’s visual identity, turning its launch into a sensory experience where Madrid was painted red in celebration of Recycled J’s new era.
Casanova.
Recycled J
FOOH
2023
To promote Casanova, Recycled J’s most personal and romantic album, we designed a series of Fake Out-Of-Home (FOOH) visuals that turned Madrid into a poetic landscape. Inspired by the album’s aesthetics and concept, we digitally filled the city’s most iconic landmarks with roses, symbolizing the romance and nostalgia embedded in the artist’s music.Using advanced VFX and 3D integration techniques, we seamlessly blended these floral elements into the urban environment, creating a hyper-realistic effect that made it seem as if Madrid had bloomed overnight. Designed to go viral on social media, the campaign visually and emotionally connected with the audience, enhancing the immersive experience of the album’s release.
This project not only served as a teaser for the album but also reinforced Casanova’s visual identity, turning its launch into a sensory experience where Madrid was painted red in celebration of Recycled J’s new era.
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