Divergente Studio

   
 

Spring Flower Bowls.
Tiger

FOOH
2025


For Tiger’s spring collection, we developed a FOOH video set in Madrid’s La Vaguada shopping center, where the space was transformed into a surreal garden. Grass covered the floor and oversized bowls from the new collection bloomed like flowers, turning the launch into a playful and immersive spectacle. To amplify the narrative, we collaborated with an influencer who guided the audience through the scene, merging product storytelling with digital wonder. The result was a vibrant, shareable campaign that celebrated Tiger’s seasonal identity in a fresh and unexpected way.

Spring Flower Bowls.
Tiger

FOOH
2025



For Tiger’s spring collection, we developed a FOOH video set in Madrid’s La Vaguada shopping center, where the space was transformed into a surreal garden. Grass covered the floor and oversized bowls from the new collection bloomed like flowers, turning the launch into a playful and immersive spectacle. To amplify the narrative, we collaborated with an influencer who guided the audience through the scene, merging product storytelling with digital wonder. The result was a vibrant, shareable campaign that celebrated Tiger’s seasonal identity in a fresh and unexpected way.


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