TOUS Steps.
TOUS
Modelling & Animation
2022
Together with Murph Agency, we created a cutting-edge visual piece for the launch of TOUS STEPS, the brand’s new jewelry line designed to personalize sneakers. For this project, we worked with a digital sneaker in white and purple tones, designed by Adrián Besada, showcasing it in five distinct environments, each highlighting different combinations of charms, chains, and pendants from the collection.The piece was crafted to make an impact on social media and digital platforms, embodying the spirit of self-expression and creativity that defines the collection. The campaign went viral, gaining recognition across multiple news outlets and reinforcing TOUS as an innovative brand at the intersection of fashion, technology, and customization.
The final result was a visually striking advertisement where we combined digital design, 3D animation, and contemporary art direction to elevate TOUS’ vision and connect with a new generation that sees sneakers as an extension of their personal identity.
TOUS Steps.
TOUS
Modelling & Animation
2022
Together with Murph Agency, we created a cutting-edge visual piece for the launch of TOUS STEPS, the brand’s new jewelry line designed to personalize sneakers. For this project, we worked with a digital sneaker in white and purple tones, designed by Adrián Besada, showcasing it in five distinct environments, each highlighting different combinations of charms, chains, and pendants from the collection.The piece was crafted to make an impact on social media and digital platforms, embodying the spirit of self-expression and creativity that defines the collection. The campaign went viral, gaining recognition across multiple news outlets and reinforcing TOUS as an innovative brand at the intersection of fashion, technology, and customization.
The final result was a visually striking advertisement where we combined digital design, 3D animation, and contemporary art direction to elevate TOUS’ vision and connect with a new generation that sees sneakers as an extension of their personal identity.
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