ZARA Puffer Jacket.
ZARA
FOOH
2023
For the launch of one of Zara’s most iconic pieces, we created a striking Fake Out-Of-Home (FOOH) where a puffer jacket dramatically emerged from the ground and exploded, unleashing a dynamic and visually stunning effect.This project was developed using advanced digital fashion techniques, where we digitally patterned the jacket in 3D to achieve a hyper-realistic representation of its materials and textures. Every detail, from the folds to the way it reacted to the explosion, was meticulously designed to deliver an immersive visual experience.
This FOOH not only captured the essence of the garment but also redefined fashion presentation, blending technology, realism, and creativity into a marketing piece that pushed the boundaries of visual storytelling.
ZARA Puffer Jacket.
ZARA
FOOH
2023
For the launch of one of Zara’s most iconic pieces, we created a striking Fake Out-Of-Home (FOOH) where a puffer jacket dramatically emerged from the ground and exploded, unleashing a dynamic and visually stunning effect.This project was developed using advanced digital fashion techniques, where we digitally patterned the jacket in 3D to achieve a hyper-realistic representation of its materials and textures. Every detail, from the folds to the way it reacted to the explosion, was meticulously designed to deliver an immersive visual experience.
This FOOH not only captured the essence of the garment but also redefined fashion presentation, blending technology, realism, and creativity into a marketing piece that pushed the boundaries of visual storytelling.
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